Events & PR
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Synology
A market entry, announced to the room.
The challenge
Synology was entering the Indonesian market to help businesses manage and protect their data intelligently. With no local presence yet, it needed to introduce itself to the right rooms — quickly and credibly.
Our approach
We built the launch around events: press conferences and seminars, supported by press-conference and media-release distribution, plus media relations and one-on-one interviews.
The outcome
A market-entry programme that drew 500 industry participants and put Synology on the map in Indonesia.
500
Industry participants
Press + seminars
Launch format
Market entry
Indonesia