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Cypruz
Making a kitchenware brand aspirational with Amanda Manopo.
The challenge
Kitchenware is a crowded, price-driven category. Cypruz wanted to step up — to reach a broader audience and be seen as a stylish, modern choice, not just another pan on the shelf.
Our approach
We built an awareness commercial around Amanda Manopo, whose warmth and charm carry the brand's everyday-premium feel. From concept through post, we shot her in a bright, lived-in kitchen and cut it against crafted beauty shots of the granite cookware — all landing on the brand's promise: 'Aman, Nyaman, Cypruz.'
The outcome
A polished, aspirational commercial that gave Cypruz a confident, premium face and carried the brand to a much wider audience.
Amanda Manopo
Brand ambassador
Commercial
Concept to post
Awareness
Brand campaign